NRF Web Experience

Project Details

  • Motorola brings NRF’s BIG Show to the web
  • Syntatic Analysis
  • Comprehensive Show Analytics
  • Social Media Sharing Widgets

motorola makes BIG WAVES with Retail’s Big show on the web

National Retail Federation is the world’s largest retail trade association. Representing retailers of all types and sizes from the United States and 45 other countries; from department stores, specialty, apparel, discount, online, independent, grocery and chain restaurants, and more. Retailers comprise 3.5 million U.S. establishments and support approximately 25% of all U.S. jobs for about 42 million Americans. Yielding $2.5 trillion to the U.S. annual GDP, the retail industry is a significant indicator of the state of the nation’s economy.

Retail’s BIG Show is the zenith for NRF and the entire retail industry. With over 25,000 people from 78 countries in attendance for 2012, this event is undeniably imperative to its members. Motorola was a 2012 Silver Sponsor of Retail’s Big Show and its exhibition at the show marks a grand juncture for the brand and its enthusiasts. Thus, making this occasion one to be shared and featured with its network of users.

CURTIS Digital again provided a portal that acted as social aggregator that streamed announcements and Motorola’s blog feed from Jive platform and Twitter, Motorola’s YouTube video uploads, Flickr image stream with highlights from the event, and connected users to pertinent resources; within a socially engaging mobile web experience. CURTIS Digital also integrated WebTrends, Motorola’s global analytics platform to provide comprehensive metric data about the site.

THE TECHNOLOGY WE USED

Client Side – HTML, CSS, JavaScript, jQuery
Server Side – MeVe, C#, ASP.NET MVC, .NET 4.0, Spark ViewEngine

ABOUT MOTOROLA SOLUTIONS

Motorola Solutions serves both enterprise and government customers with core markets in public safety government agencies and commercial enterprises. Their leadership in these areas includes public safety communications from infrastructure to applications and devices such as radios as well as task-specific mobile computing devices for enterprises. Motorola Solutions produces advanced data capture devices such as barcode scanners and RFID (radio-frequency identification) products for business. They make professional and commercial two-way radios for a variety of markets, and also bring unlicensed wireless broadband capabilities and wireless local area networks – or WLAN – to retail enterprises.