An App That Makes Independent Rock ‘n Roll
The music industry has evolved immensely in the last 10 years, morphing into a completely different business model, catalyzed greatly by web and mobile technologies. Modern computers paired with the Internet have empowered musicians to take complete control of every aspect of their career. From recording and sound engineering, physical and digital distribution, sourcing, producing and selling of merchandise, to booking gigs and managing publishing and copyrights. Independent artists are free to just be and succeed on their own terms. There in lies the obstacle: with so many elements to the art creation and managing of business tasks, and even more options to administer each of these elements separately, how is one to handle so much?
That exact quandary for Co-Founders of Artist Growth, LLC; Matt Urmy, Jonathan Sexton and partner Joey Dempster, was the basis of their union. As independent musicians and entrepreneurs, this was a challenge they directly confronted, and were resolute to solve through the innovation of an all-inclusive mobile application.
Artist Growth commissioned CURTIS Digital to define, design, develop and launch the Artist Growth system within 6 months. In this short timeframe, CURTIS Digital took the lofty vision of 3 artists and developed an unprecedented fully integrated mobile software platform. This award-winning mobile application enables musicians to manage their finances, performance royalties, merchandise inventory, gigs and schedules as well as gain access to career tips, tools and advice from industry insiders. Artists are also able to integrate social media networks and build a detailed media contact list from Artist Growth’s extensive contact database.