• Findability vs. Searchability – What’s the Difference and Why Should You Care?

    20 September 2012
    Far too often the terms “findability” and “searchability” are used interchangeably, but are they the same thing? The answer in short-no, but why should you care? Although the words find and search are used as synonyms, there is a big difference between something being findable and something being searchable. The difference in these terms are as stark as day and night and if you don’t have a balanced mix your page could be sitting underexposed in Google’s Search waiting to be discovered.… keep reading
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  • Why is Webpage Optimization (WPO) Needed?

    25 June 2012
    “First and foremost, we believe that speed is more than a feature. Speed is the most important feature.” Fred Wilson, Tech Venture Capitalist, Future of Web Apps Conference 2010 What is Web Performance Optimization? Web Performance Optimization (WPO) is the process by which individual aspects of web pages are optimized to improve site performance. The term is often used interchangeably with that of search engine optimization (SEO), but it is actually much more focused than that. While the broader strategies for SEO involve several external aspects like social media participation, link building and content, web performance optimization concentrates on optimizing and improving the internal metrics affecting the speed of a site.… keep reading
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