“First and foremost, we believe that speed is more than a feature. Speed is the most important feature.”
Fred Wilson, Tech Venture Capitalist, Future of Web Apps Conference 2010
What is Web Performance Optimization?
Web Performance Optimization (WPO) is the process by which individual aspects of web pages are optimized to improve site performance. The term is often used interchangeably with that of search engine optimization (SEO), but it is actually much more focused than that. While the broader strategies for SEO involve several external aspects like social media participation, link building and content, web performance optimization concentrates on optimizing and improving the internal metrics affecting the speed of a site.… keep reading