Mobile Application Development

Ultra-smart development, your way

Technology You Can’t Afford to Ignore

As smaller technology catches up with the processing power of larger computers, a whole new medium for marketing and sales has emerged in the form of smartphones. These mobile computing platforms feature touch screens, mobile internet access and power rivalling that of modern handheld gaming devices. This makes them ideal media for useful applications. Applications that can take users directly to your website with an interface designed specifically for it, or games, like the wildly popular Angry Birds. Creating your ideal smartphone application in close collaboration with an experienced developer is a great investment, potentially reaching hundreds of millions of users.

According to research by Pew Research Center, around 58% of all mobile subscribers own a smartphone. It seems this trend will only continue as technology and production methods improve, making smartphones more affordable and therefore accessible to more users. Currently, there are also certain age ranges where smartphones are even more popular than the overall average. For ages 19-29, 83% of mobile subscribers own a smartphone. Ages 30-49 also have higher than average smartphone proliferation (74%). This makes application development even more enticing given the potential to reach the majority of the population.

Like computers, smartphones come with a number of different operating systems that have their own interfaces and programming languages. Four operating systems account for 97% of the market:

  • Apple iOS (iPhone)
  • Android
  • Windows® Mobile
  • RIM® BlackBerry

Of these systems, iOS and Android account for 93.5% of the market share. This means applications designed for those systems are the ones most likely to reach prospects and existing customers.

The Latest Wonder on the Block

In April of 2010, Apple released the first iPad and sold 3 million within 80 days. On the debut weekend of the iPad2, Apple sold 600,000. As of October 2013, the company has sold 170 million iPads with the magic tablet accounting for 80.5 percent of all tablet traffic in the U.S. The iPad is a real beast when it comes to processing power and equipped with a significantly larger screen, so the sky’s the limit when it comes to designing vivid and engaging iPad applications. Don’t forget that most iPad owners also own an iPhone, making the development of cross-compliant applications are super-smart move.

Let’s Make Some Magic Happen!

In need for a sweet app to lure folks to your website or an interactive game to entice others? CURTIS Digital is your answer and your partner.