• Twitter’s Recent API Changes and How It Affects Your Business

    21 September 2012
    1071 Views
    Twitter has made indefinite changes to the way third-party apps use Twitter’s application interface (API). Although warning went out this summer that the change was coming, no one expected it to be this drastic. How drastic the changes are and how these changes will affect your business depends on several aspects, which I’ll outline here. Say it isn’t so. Sorry, but it is. Twitter has made indefinite changes to the way third-party apps use Twitter’s application interface (API). Although warning went out this summer that the change was coming, no one expected it to be this drastic.… keep reading
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  • Findability vs. Searchability – What’s the Difference and Why Should You Care?

    20 September 2012
    2920 Views
    Far too often the terms “findability” and “searchability” are used interchangeably, but are they the same thing? The answer in short-no, but why should you care? Although the words find and search are used as synonyms, there is a big difference between something being findable and something being searchable. The difference in these terms are as stark as day and night and if you don’t have a balanced mix your page could be sitting underexposed in Google’s Search waiting to be discovered.… keep reading
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